Kristin founded Simple Interest in 2003 after crafting a business model that would allow her financial services clients to achieve their marketing and sales goals while facing the stiff wind of continual budget and staff cuts. It worked. Since then, she and her team have expanded the business to include retail, technology, and professional services companies. Kristin brings 20+ years experience in product promotion, financial analysis and marketing management to developing smart and creative solutions for Simple Interest clients. Her specialties include marketing strategy development, omni-channel strategy and execution, customer experience mapping, digital platforms, sales and education collateral and point-of-sale merchandising.
When Kristin’s not working with clients, you’re sure to find her in any given Minnesota arena watching her boys play hockey.